yves saint laurent logo redesign | Saint Laurent logo transparent yves saint laurent logo redesign On right: The new logo, less than a year old, features more balanced kerning and letter proportion. On left: The famed YSL logo by artist A.M. Cassandre, now reserved largely for bags and the YSL beauty line. On right: Hedi Slimane’s Helvetica-set logo which marks the large part of Saint Laurent’s current collection.
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Like most haute couture brands, Yves Saint Laurent needed a logo that was representative, simple, and memorable. Let's take a closer look at the story behind the .
The refreshed Yves Saint Laurent logo design, centered around the 'Saint Laurent' moniker, strikes a harmonious balance between bold modernity and nuanced elegance. At its core, the logo boasts the brand name . Like most haute couture brands, Yves Saint Laurent needed a logo that was representative, simple, and memorable. Let's take a closer look at the story behind the different emblems. The creation of the famous YSL monogram The refreshed Yves Saint Laurent logo design, centered around the 'Saint Laurent' moniker, strikes a harmonious balance between bold modernity and nuanced elegance. At its core, the logo boasts the brand name written in bold sans-serif letters, a stark departure from the intertwined YSL that had once been synonymous with the brand.Apr 10, 2014. Original: Sep 30, 2012. Tomorrow, Hedi Slimane will unveil his first full ready to wear collection for YSL, which will now be called Saint Laurent. But since we still have.
On right: The new logo, less than a year old, features more balanced kerning and letter proportion. On left: The famed YSL logo by artist A.M. Cassandre, now reserved largely for bags and the YSL beauty line. On right: Hedi Slimane’s Helvetica-set logo which marks the large part of Saint Laurent’s current collection.
If you’ve ever wondered where the original Yves Saint Laurent symbol came from, or why the design was eventually changed, you’re in the right place. Today, we’re going to take a closer look at the history of the Yves Saint Laurent logo, and its impact on the fashion market. Furthermore, with YSL Beauté set to continue using the original Yves Saint Laurent name and logo, rebranding the ready-to-wear collection risks confusing consumers.
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There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo .For Yves Saint Laurent, he created a monogram of three simple intertwined initials, which was elegant and modern just like the young man. In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo. Therefore, the Yves Saint Laurent logo looked extremely unusual. The main symbol was a vertical monogram of stylized letters “Y,” “S,” and “L.” They are exquisitely intertwined with each other, expressing sensuality and craving for experimentation.
Like most haute couture brands, Yves Saint Laurent needed a logo that was representative, simple, and memorable. Let's take a closer look at the story behind the different emblems. The creation of the famous YSL monogram The refreshed Yves Saint Laurent logo design, centered around the 'Saint Laurent' moniker, strikes a harmonious balance between bold modernity and nuanced elegance. At its core, the logo boasts the brand name written in bold sans-serif letters, a stark departure from the intertwined YSL that had once been synonymous with the brand.
Apr 10, 2014. Original: Sep 30, 2012. Tomorrow, Hedi Slimane will unveil his first full ready to wear collection for YSL, which will now be called Saint Laurent. But since we still have.On right: The new logo, less than a year old, features more balanced kerning and letter proportion. On left: The famed YSL logo by artist A.M. Cassandre, now reserved largely for bags and the YSL beauty line. On right: Hedi Slimane’s Helvetica-set logo which marks the large part of Saint Laurent’s current collection.
If you’ve ever wondered where the original Yves Saint Laurent symbol came from, or why the design was eventually changed, you’re in the right place. Today, we’re going to take a closer look at the history of the Yves Saint Laurent logo, and its impact on the fashion market. Furthermore, with YSL Beauté set to continue using the original Yves Saint Laurent name and logo, rebranding the ready-to-wear collection risks confusing consumers.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . The classic Yves Saint Laurent logo design is an outstanding piece of fashion history that completely sets itself apart from the fashion clichés that are dominated by the modern serifs of Didots and Bodonis - Giorgio Armani, Vogue, Harper’s Bazaar, Calvin Klein, Ralph Lauren; and the uppercase grotesques - Chanel, D&G, Louis Vuitton, Hugo .For Yves Saint Laurent, he created a monogram of three simple intertwined initials, which was elegant and modern just like the young man. In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo.
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